U.S. Regional Bank
In Depth Interviews, Ideation
A U.S. regional banking corporation, approached Seek to help them develop new financial products for real estate agents. that would make them more attractive than their competitors. They specifically wanted ideas that addressed the challenges agents were facing due to the recession.
Seek conducted in-depth interviews with real estate agents across the USA to better understand their relationships with lenders, their challenges and incentive structures. We also researched best in class practices between lenders and agents. Using these consumer insights and research findings, we designed and led a two-day ideation session to generate new ideas for products and services that would truly serve the needs of the real estate agents.