Global Consumer Goods Company
Food & Beverage
Refine Insights, Ideation
Our client, their associated suppliers and agency had a pipeline of small initiative ideas but lacked rich consumer insights that connected the ideas to the needs of their consumer and fueled innovation.
Seek led the client team through an empathic insight session with the intention of transforming their existing consumer research into human insights that revealed opportunities for innovation. Following the insight overhaul, we led a custom ideation session designed to quickly put their ideas into action. Members of our studio team created visual expressions of their ideas along with compelling copy to articulate their top level insights and inspired innovation.