National Retail Company
Outdoor Apparel, Footwear & Gear
Empathy Training, Lifestyle Immersions, Shop-alongs,
Consumer Connects, Video Storytelling, Ideation
A well known brand wanted to increase their leadership position and expertise with a specific segment of consumers and generate ideas to better engage with them.
We led the client team through an interactive training session. This provided them with tools & skills to empathically connect with consumers. Next, we set out on consumer immersions & shop-alongs followed by a consumer connect event. Our studio team filmed the work to create a consumer insight film that was used to engage those not present for the research. Following the research, we designed a custom ideation workshop and helped the team to generate ideas to best serve their target consumer segment.