National Retailer

Empathic insights & ideas lead to enhanced strategy to attract target consumer.

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Our Client

National Retail Company

The Industry

Outdoor Apparel, Footwear & Gear

Our Methods:

Empathy Training, Lifestyle Immersions, Shop-alongs,
Consumer Connects, Video Storytelling, Ideation

The Challenge

A well known brand wanted to increase their leadership position and expertise with a specific segment of consumers and generate ideas to better engage with them.

Client Objectives

  • Gain insight into the motivations and needs for this segment.
  • Identify the similarities and differences between this audience and their other consumer segments.
  • Develop ideas to create experiences and messaging that increases their appeal and credibility within this segment.
  • Identify products and services that appeal specifically to this audience.

Our Empathic Approach

We led the client team through an interactive training session. This provided them with tools & skills to empathically connect with consumers. Next, we set out on consumer immersions & shop-alongs followed by a consumer connect event. Our studio team filmed the work to create a consumer insight film that was used to engage those not present for the research. Following the research, we designed a custom ideation workshop and helped the team to generate ideas to best serve their target consumer segment.

As a result…

  • The team has a more holistic understanding of what drives the decisions of the target group of consumers.
  • Through the research, the team identified four primary areas of focus for ideation.
  • The team generated nine ideas for meeting and engaging this consumer and then validated these ideas with consumers.

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