Knowledge Audit, Brand Strategy, Empathy Training,
Consumer Immersions, Ideation
A renewable products provider known for providing their sustainable ingredients to cosmetic companies, wanted to use their revolutionary science to create their own line of skin care products and quickly launch a new brand directly to consumers.
Seek experts facilitated our brand archetype workshop to help define their brand identity, product story and create a framework that reflects the dynamics of a human relationship and informs strategic decisions. Next, we conducted consumer immersions designed to give the client team deeper insight into the lives of their target consumer and the underlying motivations behind her behavior. This was followed by ideation workshops where we refined the insights and developed concept ideas. Ten concepts were developed and four concepts were used for further testing.