Innovation starts with human understanding.

Seek is a global research and innovation consultancy. On mission to bring meaning to the marketplace, we partner with brands to help them innovate from a deep understanding of the people they serve.

Human understanding — It sounds simple, but getting to the perceptions, attitudes and beliefs that reside in the subconscious mind, requires an innovative approach. Empathy is our tool to help you better connect with consumers, gain insight into what is truly driving their decisions and innovate with purpose.



A consumer insight rooted in empathy is the seed from which meaningful innovation can grow. We use empathy to help our clients get better insights by connecting them with the real people they serve.  Our desire is to transform market research and change the brand-to-buyer mentality into a human-to-human relationship.



A powerful insight should not be left to chance. We understand team dynamics and the science behind how people create. Utilizing core principles of human creativity, we help our clients use their insights to generate ideas for a new message, product or service that is meaningful to consumers and delivers on business goals.

  • Empathy: More than Feelings

    At Seek, we had ourselves typed through the Enneagram, and discovered that more than half of the com...

  • The Quirk’s West Coast Event 2017 Recap

    Earlier this month, Seek went out to the west coast for the Quirk’s Event. We want to send a b...

  • When Empathy is Hard

    We talk about empathy – a lot. It’s a core principle that underpins everything we do at Seek...

  • Meet The Team

      Meet Jessup Our new Project Manager, Jessup Smith, comes to us with a background in Psycho...