Human understanding is at the core of our work. The research and ideation programs designed by our in-house R&D team are informed by the human sciences of anthropology, neuroscience, psychology, and sociology. Getting a complete understanding of people requires tools and methods to discover perceptions, attitudes and beliefs that reside in the subconscious mind and drive behavior.
Our approach to innovation starts with empathy. We view empathy as our tool to help you better connect with your consumers and gain insight into what is truly driving their decisions. Our belief is that when you empathically connect with the people you serve, you will be inspired to act on their behalf and innovate in a way that truly serve them.
Seek Empathic Insights
Emotions are messy and overwhelming but great qualitative research doesn’t just skim the surface of human emotion. Our R&D team created a proprietary framework to help identify emotional activity and then organize the content to determine the consumer tension that gives you a rich insight and reveals opportunities for innovation.
Our team is well trained in empathy and non-verbal communication. When you partner with Seek, we can train your team and equip them with tools and skills need to empathically connect with consumers and understand what isn’t being said.