We believe you need more than data and a well written report to communicate your research findings and create momentum around your ideas. The story of your consumer is the foundation of innovation.
“A story can go where quantitative analysis is denied admission: our hearts. Data can persuade people, but it doesn’t inspire them to act; to do that, you need to wrap your vision in a story that fires the imagination and stirs the soul.”
When we are presented with facts and figures, only the language processing part of the brain is engaged. We simply process the words and give them meaning. On the other hand, when we hear a story, our whole brain goes to work creating images and emotional responses.
Facts and figures send us into analytical mode. We naturally start to process the facts and question their validity rather than care about the people being represented through data. Stories make us feel something. They are authentic human experiences that engage our imagination and help us to connect with one another. Data only begins to means something to us when it’s being used in support of a real person’s story.
Our creative team of designers and writers tell your consumer stories bring your ideas to life in the mediums of film, interactive and print to richly inform and inspire your team.