We interact with consumers in a true human way, using empathy to connect with them as people. This allows us to push beyond the surface, tap into the subconscious and gain a deeper understanding of the human experience.
Our flagship insights program harnesses empathy to develop truly human insights and ideas. We use your team’s humanity to connect, create, and resonate with the people they serve.
Empathy training equips your team with tools and skills needed to empathically connect with the people you serve
Immersions take you directly into your consumer's life and deepen your understanding of their needs, wants, motivations and emotions
You collaborate with the SEEK team for the Red Door Synthesis, transforming raw data into empathic insights
Together, we use the empathic insights to create meaningful ideas that resonate
Empathic insights that identify clear consumer tensions that serve as the springboard for impactful ideas
You’ll receive a full report detailing the research journey including key insights, tensions, opportunities, and recommendations
We apply storytelling techniques to preserve the humanity in the data and bring the empathic insights and ideas to life
When you are looking for deep foundational insights
You need to transform the relationship your team has with the people they serve
You want to understand the human behind the consumer
Surface level insights just won’t cut it
Get out from behind the glass and connect face-to-face with the people you serve.
Experience true engagement with consumers - sitting at the table with them, side-by-side, instead of behind the glass
Gain a baseline understanding of their behavior through activities designed around the business objective
A SEEK consultant moderates the discussion, while you observe, take notes, and create a more human connection with consumers
An empathic connection with your consumer
You leave with a deeper understanding of the needs, wants, and desires of your consumer
SEEK produces a comprehensive report summarizing the insights and themes that emerge
For quick concept iteration or co-creation with consumers
When you need to talk to more people and gain a high level understanding of consumer perceptions
You want to know how people feel about brand or have some insights already and want to explore further
Transform category insights into empathic ones by injecting empathy into work that has already been done.
Identify existing category insights to transform
SEEK facilitates your team in unpacking the insights to uncover the consumer’s patterns, core tensions, and roots beneath their behavior
Insights are rewritten to elicit empathy and inspire your team to act on the consumer’s behalf in a more meaningful way
Category insights that are transformed in actionable empathic insights
Empathic insight territories with clearly articulated tensions, stakes, and opportunities to inspire innovation
When you have existing research that needs a boost
When observations from research need to be transformed into insights that will stand out, stand up and be memorable
Your prior research is un-scaleable, non-shareable, and un-actionable
Tune into what people are already saying about your brand on social media.
A SEEK consultant uses our proprietary #nofilter methodology to observe conversations taking place on social media platforms
We read and hand-pick from thousands of comments, blogs, photos and exchanges on the web to find overarching driving themes and their supporting evidence.
#nofilter has been able to identify 80% of viable trends that quantitative studies identified at a fraction of the cost
#You’ll get a summary of key themes - category, brand and competition, associations, drivers, and barriers, with exemplary verbatims and images as support
Eavesdrop without influencing discussion and walk away with consumer feedback to further optimize concepts
You need a general consumer understanding about consumer thoughts in a given market, category, or compared to competitors
You want to know what consumers are saying about ________
When you need something on the front-end of research to deliver context or enhance the discussion guide
Put your brand, product or idea on trial in a courtroom style debate between loyalists and detractors to uncover passion and intrigue.
A team immersion with a passionate, one-hour courtroom style debate between consumers both for and against your brand and products
Each team must argue why their choice is the better one and why they should win the “case”
Just like a real courtroom, the teams present opening and closing arguments as well as rebuttals and a “judge” determines the verdict
The team will walk away with foundational depth and understanding surrounding the category as a whole
Your team will have clear understanding of consumer perceptions, motivators, pain points and language
The richest learning comes from the passionate debate that arises.
You’ll also get a management summary with the templates, the stenographer’s notes, and synthesized learnings including key insights, opportunities and recommendations.
You want to get a closer look at brand perceptions
You need to identify barriers to purchase
Online Focus Groups