If you ask my friends, they’ll tell you I talk to people for a living. If you ask my mom, she’ll say I ask people about their magazine subscriptions. But I guess really, I tell the stories of the people I meet. In more serious, technical terms, I work with brands and clients to understand how to best serve their consumers. Oh, and I’m a Senior Research and Innovation Consultant.
My “second” mom growing up worked in market research, so I went to groups at a young age giving my opinion about the next Barbie and M&M color. In English class, that’d be called foreshadowing. To me, it was just straight up awesome.
Fast forward a bit, and I thought I was going to be a political journalist. But when 2008 really hit, I realized I needed to get a job right out of college and didn’t want to end up starting a career in a tiny town in the middle of nowhere. So I switched universities and majors to Marketing and Journalism at Miami University. There, I was able to utilize my passion for words in a business-friendly format.
Long story short, I interned at SEEK during the early stages of the digital research methodology creation. I was able to help shape it as it began to take place before switching gears and careers to work at Barefoot Proximity in digital advertising. After a year, I missed hearing the consumer voice, a job opened back up at SEEK, and voila.
Since 2012, I’ve worked to grow our digital capabilities while also spending time on the road meeting consumers everywhere from Chicago to Lagos, Nigeria. I’ve focused heavily on Food & Bev, Premium Beauty Brands, CPG and Technology meaning I love to eat, look nice doing it, all while spending time on my iPhone.
“I want to apologize to all the women I have called beautiful
before I’ve called them intelligent or brave
I am sorry I made it sound as though
something as simple as what you’re born with
is all you have to be proud of
when you have broken mountains with your wit
from now on I will say things like
you are resilient, or you are extraordinary
not because I don’t think you’re beautiful
but because I need you to know
you are more than that”
― Rupi Kaur
“She was fascinated with words. To her, words were things of beauty, each like a magical powder or potion that could be combined with other words to create powerful spells.”
― Dean Koontz