Justin

I’m a Senior Brand Strategist, which is a way of saying I have been around long enough see paths forward that may otherwise be obscured.

Jordann Ndoye
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  • Justin Masterson

  • Resident Non-Sequitur & Connector of Thoughts

What's your background?

In college at Miami U I fell in love with storytelling and the depth of human stories via a job working in radio for our NPR station. After years as a feature producer both for radio and video, I was stunned to find that discovering human insights and leveraging their stories to change brands/products was a job. I took that job at SEEK, and have been in love with human-centered innovation ever since.

Favorite book, quote or song?

Everyday bourbon: Elijah Craig

Mid-90’s pinball table: Theatre of Magic

Under-celebrated bass player: Edgar Myer

Disney Princess: Rapunzel

Guilty book pleasure: Anything by Chuck Palahniuk

Lawn-mowing listening: “My Brother, My Brother and Me” Podcast

Dad Joke Punchline: “No son, πr round, cornbread r2!”

Something you’ve written or found inspiring

I’m really encouraged by the volume of emerging scholarship dedicated to uncovering the behavioral implications behind the brain-to-gut connection.