Natalie

As a Senior Research & Innovation Consultant, I partner with teams to hunt for insights beyond the surface by way of empathy. Once we find those insights, I weave them together into a story that’s meant to inspire teams in their quest for product or commercial innovation. And while there’s quite a bit of creativity involved, I’m also a stickler for the details.

Kyle Koch
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  • Natalie George

  • Calculated Risk-Taker, Ambiverted Fun-SEEKer, Spontaneous Itinerary Master

What's your background?

I grew up in St Louis, MO and lived in Kansas City for college and one of my first jobs in market research. Ironically, when I was interviewing for college internships, I was firm in my opinion that I did not want to go into market research. Yet, I landed at a small brand positioning firm and was quickly exposed to qualitative research. Once I realized that I there was actually a career that would feed my curiosity about the human condition allow me to be nosy, and help brands figure out how to act on the consumer story - I was all in.


My business travels took me to San Francisco, and I was immediately smitten with the city. Within a year of my first visit, I was back - suitcase and backpack in tow. I’ve since fallen more in love with the city, California, and all of the nature it has to offer.

Favorite book, quote or song?

Favorite National Park: Crater Lake (Zion as a close second)


All-time favorite hike: The Narrows in Zion


Favorite food: Ice cream


Favorite feeling: Wonder/awe


Favorite pastime: Road trip passenger - a role that requires many hats - resident DJ, singer with a (literally) captive audience, Wikipedia reader

Something you’ve written or found inspiring

I just discovered that if you search “Brene Brown” on YouTube, there are a ton of clips of her speaking on her own and being interviewed on Oprah. She speaks about gratitude, vulnerability, and boundaries in a way that is so relevant and resonant. In addition, a friend recently sharing an article about “The Art of Allowing” which included the reminder that we are “human beings, not human doings.” It all makes so much sense but is much easier said than done.