My role as a Research & Innovation Consultant requires a combined effort from both the left and right brain: it is a perfect blend of creative thinking, research, and teaching. I help with client-side innovation through research, ideation, engagement, and strategic input. With human wellbeing in mind, I work with clients to help them understand what their consumers are thinking, feel what they are feeling, and ultimately embrace the gut-reaction to help improve their lives.
I grew up in a party of 5 in Sunbury, Ohio (small town north of Columbus) on 12 acres with many different, random outdoor pets. Because of our rural upbringing, I’ve always had the desire to see and experience other things, cultures, people and cities while understanding the motivations for why people do the things they do. My earliest experiences to discovering things outside of Ohio were paved through an intense life of playing 3 different traveling sports and then eventually through college baseball. This all fortuned me to earn a degree in Communications Marketing and then later, a degree in Graphic Design. Previous to joining SEEK in 2014, I’ve worked a variety of experience. I spent 5 years helping run marketing and design for one of the largest home builders in the U.S. as well as having a cocktail featured in GQ magazine.
“The true test of a man’s character is what he does when no one is watching.” - John Wooden
The woman in the photo is Carmela Anna (DeFelice) Renzetti - my maternal grandmother and the matriarch of our family. We lost her in 2004 at the age of 93. She was an amazing human and she truly lived by the Golden Rule and was my best example of how Jesus commands us to live – through a lens of love, compassion and empathy – to everyone - no matter who they are.
A little over a year after she passed I realized that there weren’t any family members left to carry on the Renzetti name. Whenever my mom and her siblings pass on, the Renzetti name (in our family) would be gone.
This name always meant more to me. It was something that I was always proud to be associated with because of the values that Carmela helped instill in us through her faith in Jesus. It’s a name and a family that has built part of my identity and a large part of my personality that I’m proud to say, “yeah, that’s me. And I like it.” It’s a name that I never wanted to die.
So, in June of 2005, with my family's blessing, I legally had my name changed from ‘Zachary Voit’ to ‘Zachary Renzetti-Voit’. I added the Renzetti name to hopefully have offspring that will be proud to carry it on as well.