"When COVID-19 abruptly disrupted our advertising plans and we needed to quickly understand our consumers’ changing attitudes, behaviors, and needs – as well as get fast reactions to new advertising – the Seek team jumped in full-force to meet our needs. They helped us design and launch online qualitative research in a matter of days, and turned around reports with actionable insights within 48 hours of the end of field. The team was fast, flexible, responsive, and completely understanding of changing timelines and priorities, ensuring everything ran smoothly even when discussions about topics and stimuli came down to the wire. This research has been integral to our COVID-19 response strategy and we have since fielded 5 additional waves – all on tight timelines – gleaning invaluable insight into the impact of COVID-19 on our consumers and identifying tensions and needs that have since made their way into our various COVID-19 response ads. We’ve exposed and evaluated more than 10 ads this way and the learning has helped direct our editing process and our air decisions."
Becky Blowers, Manager - Consumer Insights, Domino's Pizza