Consumers are increasingly becoming more restrictive when it comes to their food selections and dietary restrictions. Whether it’s due to chronic diseases such as celiac, ongoing food allergies, or they’re simply looking for a healthier meal plan, consumers are seeking more customization in their meal selections. Keto, paleo, gluten-free, and Whole-30, are just a handful of the growing diets and lifestyle changes consumers are adapting as part of their eating habits.
The following #NoFilter hones in on how consumers are talking about one of the most popular diets in 2018/2019, the “keto” or ketogenic diet. The keto diet is high-fat, low-carb approach for losing weight.
This report provides examples and key findings that can be leveraged for the fast food and fast casual industry.
Men and women are already talking online about one of the newest diets – the keto or ketogenic diet. Their unsolicited comments provide unique access to what they are thinking and feeling. Our Digital Research Consultants use their expertise to read and hand-code commentary from blogs, photos, and online social channels to uncover the underlying motivations, the potential change in habits and behaviors of consumers, and search for overarching themes and new opportunities that are relevant to you and your objectives.
You can view the full case study here:
For this report, we set out to...