Brand Strategy
We believe that successful brands are created by keeping the consumer at the heart of their work.
We inject humanity into our brand positioning work by leveraging empathy to understand and respond to consumer needs and motivations. Because when human insights, brand equity, and strategy come together, business-building big ideas are born.
Signature Programs
Blueprint
Brand Strategy Brief & Go
Blueprint Workshop
Human Insight-Infused Brand Positioning and Strategy to Build Differentiated and Meaningful Brands
What You Will Do
Work begins with a client brief and rich on-boarding including stakeholder interviews to deeply understand the issues the brand is facing and what success looks like.
Your team participates in a one day SEEK-led Brand Blueprint Positioning Workshop to help unleash the best thinking using SEEK's proprietary Ideation methods.
We work with you to find and connect the "golden thread" between current brand equity, desired brand status, deep customer insight and competitive differentiation.
What You Will Get
8-10 unique brand positioning Blueprint starters that the SEEK team will sharpen and polish post the session which can continue to be honed into testable Brand-cepts
When You Need It
When your brand is in need of a brand refresh and/or re-positioning or is out-of-touch with your consumer.
When you need to position a new brand/product for launch
When you have an engaged multi-functional team that wants to create together in a workshop format.
Brand Strategy Brief & Go
Quickly get brand positioning and strategy that uses empathy to differentiate your brand
What You Will Do
Onboard the SEEK Brand Strategy Team with a client brief and stakeholder interviews so they can deeply understand the issues the brand is facing and what success looks like.
The SEEK Team then works independently to quickly develop a full array of differentiated but meaningful brand positionings/strategies which we present back and iterate on with your team.
What You Will Get
8-10 unique brand positioning idea starters that can continue to be honed into Brand-cepts
When You Need It
When you need current or new brand positioning work done, but internal resources or timing are tight
When you want objective, outside thinking and creativity from brand strategy experts