Ideas
Ideas can be powerful - especially when they are infused with an empathic insight and solve for a tension.
By leveraging our exclusive Creativity Principles and more than 100 customizable ideation modules, we unlock people’s imagination to develop meaningful ideas for products, services, and brands.
Signature Programs
Edison
Big Ideas
Auction
Edison
SEEK’s signature ideation program that leverages core principles of human creativity to generate big ideas and visually bring them to life.
What You Will Do
Participate in a 1-3 day workshop to create big ideas and bring them to life in real time
We harness empathic responses and the collective creative power of your team to generate meaningful ideas
Activities chosen from our library of more than 100 ideation modules informed by our proprietary 10 Creativity Principles spark transformational thought by charging participants’ creative capacities
What You Will Get
It's fast! You walk away with ideation boards that bring each idea to life, and grounds it in the power of possibility
Game-changing empathic ideas that resolve consumer tensions
We can help further develop the ideas generated in the workshop into high quality, fully thought out, business building platforms to inspire a consumer-centric experience - we call them Big Ideas
When You Need It
Insights are getting lost in the creative brief process, and you need to bring them to life
You are looking to refresh or fill your innovation pipeline
You need marketing communication that differentiates you from your competition.
Big Ideas
Human Insight-Infused "Big Ideas" to build your brand.
What You Will Do
Big Ideas can be approached two ways: 1.Spark Ideation Session or 2.Brief & Go
SEEK works independently to sharpen, polish and transform idea starters into consumer-ready, quant testable Big Idea-cepts
What You Will Get
10-12 insight-infused and human-centric Big Idea-cepts that are ready to be vetted with consumers
When You Need It
For new product/concept development to set a guiding "North Star" idea for your innovation
A product relaunch or commercial innovation to freshen up brand messaging.
Auction
A fast-paced, high-energy, Sotheby's style experience for evaluating concepts.
What You Will Do
A professional auctioneer holds a live idea auction. The bidding environment engages consumers and quickly hones in on the most powerful concepts.
Evaluate and gather authentic feedback on a large number of ideas fast
After the auction, we debrief consumers in a small-group setting to understand what drove their bidding behavior
What You Will Get
Find ideas that resonate with the people you serve
Up to 15 concepts can be tested, and you obtain rich pro/con learnings on each as the leading ones quickly rise to the top
Leading concepts emerge, with rapid and actionable feedback that you apply before quant testing