Bob and Tim used to walk into work together from the parking lot by their towering office building. Bob, the veteran; Tim, the young guy with big aspirations. The conversations often centered on Bob’s frustrations with his job and the years he’d spent punching the clock. Bob was counting down the days until his retirement, waiting for the chance to focus on his passions. He had thirty years of expertise and endless potential to create something remarkable; all that stood between him and his dream were a handful of weeks at work.
Tim set out to create a market research company that would get to the core of the human experience and bring meaning to the marketplace. He wanted to create a place where people like Bob could thrive. He believed that people feel more alive — and do better work — when they are connected to those they serve and have the potential to change people’s lives.