Diane

As a Senior Research and Innovation Consultant, I love working that messy front-end innovation all the way through to launch. Humans have a knack for solving the wrong problem. That is why it is critical to take a human centric approach empathizing with customers/users to define the right problem to solve. Understanding the consumer on a holistic level uncovers tensions leading to actionable insights that help guide teams to create meaningful solutions. Net, I help companies drive new growth and build brands that make a difference in the lives of consumers.

Jason Geis
What's your background?

Upon graduating from Thomas More University in Crestview Hills, KY with a BS in Biology and Exercise Physiology I went to work for The Procter and Gamble Company.  It is there that I found my niche for upstream research and development and a passion to dive deep with consumers. I attended RIVA moderating school and set sail to enter the consulting world.  My focus the past 18 years has been in Innovation. While I have worked across many industries, my expertise includes Health & Wellness, Wearable Technology and Apparel.

Favorite book, quote or song?

My favorite time of the day is reading to my 3 children or having them read to me at bedtime. Anything Dr. Seuss but doing I Spy books together is often what we reach for first.

Something you’ve written or found inspiring

Inspiration comes from inside of us in unique ways based on life experiences.  Recently books from Brene Brown have consistently inspired me to “be”. To step out into the arena and be brave.  It’s having courage over comfort and being ok to rumble with failure. Her philosophies link nicely to innovation – to risk, learn and pivot.

Another stoke of inspiration comes on race day.  While running in any length of race 5K, half marathon, etc. I am always inspired by the people running and those cheering loved ones on from the side. Everyone has a backstory, a “behind the scenes” to why they are running that particular race. It may be for themselves, a loved one, or a friend.  I love hearing their stories, it fuels me to continue running…..because I can.