As a Senior Account Strategist at SEEK, I wear a lot of different hats. I support consultants by working with them to deliver excellence to our clients. I support clients by working with them to deliver excellence to their organization. And I support organizations by working with them to deliver excellence to their consumers.
My “second” mom growing up worked in market research, so I went to groups at a young age giving my opinion about the next Barbie and M&M color. In English class, that’d be called foreshadowing. To me, it was just straight-up awesome.
Fast forward a bit, and I thought I was going to be a political journalist. But when 2008 really hit, I realized I needed to get a job right out of college and didn’t want to end up starting a career in a tiny town in the middle of nowhere. So I switched universities and majors to Marketing and Journalism at Miami University. There, I was able to utilize my passion for words in a business-friendly format.
Long story short, I interned at SEEK during the early stages of the digital research methodology creation. I was able to help shape it as it began to take place before switching gears and careers to work at Barefoot Proximity in digital advertising. After a year, I missed hearing the consumer's voice, a job opened back up at SEEK, and voila.
After growing our digital capabilities, I switched to focus on in-person research and have spent time on the road meeting consumers from Atlanta to Lagos to Mumbai and everywhere in between. I’ve worked in almost every sector, but have expertise in CPG, Food & Bev, Wine & Spirits, Technology and Pharma.
"It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.” - Theodore Roosevelt
"Put your head up," he said.
For you are a lion.
Don't forget that
and neither will the sheep.