Joe

I'm a Senior Research and Innovation Consultant.  Above all, I love learning about people and what drives their choices. With my background in economics, analytics, innovation, and brand management, I try to bring these multiple perspectives into my projects to get at the heart of the problem and drive solutions that work for consumers and brands.

What's your background?

I’m originally from New Berlin, WI, but escaped to the south to study economics at the College of Charleston. Marquette University persuaded me to come back to Wisconsin to get my Masters in Applied Economics which led to a career at Miller Brewing Company starting in analytics and migrating to consumer insights, innovation, and brand management. For the last 5 years, I’ve worked as a market researcher, studying humans across a wide range of industries. 

Favorite book, quote or song?

Too many books I love to pick one, I’ll go with my top 7:

  • East of Eden, Steinbeck
  • War and Peace, Tolstoy
  • Fight Club, Palahniuk
  • The Sound and the Fury, Faulkner
  • Ulysses, Joyce
  • Man’s Search for Meaning, Frankl
  • Grit, Duckworth

Something you’ve written or found inspiring

For the last two years, I’ve ended every day by writing a few things I’m grateful for, one of the best habits I’ve ever picked up.