As a SEEK Research and Innovation Consultant, my job is to design and execute methodologies that amplify the human story in a way that is actionable to brands. Whether my task is insights, ideation, or brand strategy, I show up as a partner to my clients and my internal team by bringing an analytical mind and a creative writer’s perspective to the table.
My specialties include creative project design, moderating, training clients in empathy, and insight and tension development.
I have always known two things to be true: I live to ask questions, and I love to write. In college that curiosity transitioned into a desire to understand human behavior and how external and internal influences affect how we interact in the word; my knack for writing turned into actively collecting and telling stories. This ultimately led to a degree in International Studies and a degree in Professional Writing from Miami University.
My professional experience comprises of journalism, international communications, research and marketing. Ultimately, working at SEEK allowed me to inject empathy into my two passions and to use these skills to help brands uphold the human story in all that they do. I constantly use skills developed in all of these areas, and I get to learn how to be a better person while I’m at it.
Favorite Song: Proud Mary by Creedence Clearwater Revival
Favorite Quote: "Who you are is defined by what you're willing to struggle for." -Mark Manson
Favorite way to destress: Workout or cook with a ton of butter and cheese
“There’s a Hole in my Sidewalk” a poem by Portia Nelson
The poem is an allegory of what happens when we stop ignoring the behaviors that aren’t serving us, take ownership of them in a way that gives us control, and ultimately use our self-awareness to overcome them and arrive at success. I firmly believe that self-improvement requires introspection, ownership of strengths and weaknesses, and (most importantly) actively making choices that benefit us, no matter how uncomfortable it might be. This poem reminds me of this whenever I feel like I’m in a rut.