I'm a Brand Strategist.  I love what I do. I’m the mom of 5 beautiful girls, a wife, a consultant, an entrepreneur and a friend.

Justin Masterson
What's your background?

I’ve been building brands for 15 years.  I spent the first half of my career at Procter & Gamble in Brand Management, working on Herbal Essences and Old Spice.  As a consultant, I help brands develop breakthrough innovation and brand strategy. I bring clarity, strategic thinking, and creative problem solving to tough business challenges.

Favorite book, quote or song?

“The ultimate measure of a woman is not where she stands at moments of comfort and convenience, but where she stands at times of challenge and controversy.”  - Martin Luther King, Jr.

Something you’ve written or found inspiring

My 9 year old daughter stood up to a boy who was bullying one of her friends because “her hair’s too short and she acts like a tomboy.” Her bravery, strength, and kindness inspire me and remind me my kids are watching and my actions matter.