I am a naturally curious person who enjoys talking to people about what makes them who they are. As a Research & Innovation Consultant, I use this curiosity every day to help companies understand their consumers. I use empathy to reach those deeper emotional and unconscious feelings that drive a consumer’s product usage and brand perception that consumers are not always the best at vocalizing.
I am a native of Washington, DC, growing up on Capitol Hill, one of Washington’s oldest neighborhoods. I spent the first half of my career teaching at one of the University of Maryland’s satellite campuses. I enjoyed teaching, but I enjoyed working with luxury automotive brands so much more. Through that work, I discovered my love for talking to people and learning the nuances of what makes each of us individually unique. I decided to pursue the type of work that would have a more real world application.
“No, don’t call me a hero. Do you know who the real heroes are? The guys who wake up every morning and go into their normal jobs, and get a distress call from the Commissioner and take off their glasses and change into capes and fly around fighting crime. Those are the real heroes.” - Dwight Schrute
I continue to find inspiration in the man that was Steve Jobs. Here was a man who had no engineering or coding experience, but he chose to build a computer company. When the company he built oust him, he could have easily given up. Instead, he built a little company named Pixar and turned it into a powerhouse. When he finally returned to Apple, he led that company into...well you know the rest. Steve Jobs was an example of how to turn failures in your life into success stories. Sometimes to get to an iPhone success story, you have to first go through a few Apple Newtons.