As a Research and Innovation Consultant, my job is to take on a balance of responsibilities that are all designed to guide and grow the brands and companies we serve. By using my capabilities as a writer, researcher, observer, and interviewer, I’ve learned how to push boundaries beyond the surface level and uncover the beautiful, human story that is always there, waiting to be told.

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  • Sarah Urmston

  • Detailed Wordsmith, Diver of the Deep(er story), Obnoxiously Observant.

What's your background?

My first interview was done out of my car in a parking lot. Writing for a tiny paper no one knew about, I passionately covered artist, band and film reviews, clearly recognizing that pulling together words to tell stories was exactly what I was meant to be doing my whole life. Titled as a Journalist by the University of Cincinnati, I jumped up in publication names over the course of five years - learning to listen, engage, and empathize. I then landed in a new challenge at SEEK - taking on a role that allows me to not only use my craft to capture the human story, but use it to cultivate big change in the market and the lives of who we serve. (SEEK also keeps at least 3 large jars of Nutella on-hand, so I suppose there are multiple reasons I’m here).

Favorite book, quote or song?

“The universe took its time on you, crafted you precisely. To doubt how you've been created would be doubting an energy greater than us both.” -Rupi Kaur

Something you’ve written or found inspiring

How to Be a Person in the World: Ask Polly’s Guide Through the Paradoxes of Modern Life - Heather Havrilesky

  • The most brilliantly articulated advice pieces that although made in response to a specific letter, have individually in their own ways felt relevant to all aspects of the modern lifestyle.

I Thought It Was Just Me (but it isn’t) - Brené Brown

  • After 10 years of researching shame and all of the painful impacts it can have, Brené Brown beautifully writes about not the impossible act of overcoming shame - but finding resilience in the darkest holes it can drop us into.

Written recently:

Empathy, Everyday