Our Story

In 1997, Bob died. You didn’t know Bob.

But, you do.

Bob and Tim used to walk into work together from the parking lot by their towering office building. Every day, Bob would count down the days until his retirement, just waiting for his chance to focus on his passions and the things he cared about. He had thirty years of expertise and endless potential to create something remarkable; all that stood between him and his realizing that potential was a handful of weeks at work.

On January 22, Bob died. That day, Tim quit his job, and SEEK was born.

Tim set out to create a market research company that got to the core of the human experience. Specifically, he experimented with translating the brand-to-buyer relationship into a human-to-human one. As he attracted other experimenters, SEEK began to grow.

In 2003, Tim found Jerry Haselmayer, a like-minded dissident and fellow visionary. Jerry’s business experience had instilled in him a passion for getting the very best out of an organization and all the individuals inside of it. This joint ownership set SEEK hurtling toward something brilliant. Together, Tim and Jerry grew a company of risk-takers hellbent on finding a better way to release potential in people.

Our clients liked it and wanted more.

They asked for us to take their work beyond research. We began leading ethnographic immersions and delivering multi-media storytelling. Our clients loved the inspiration that surfaced from becoming deeply involved in the consumer story. And again, they wanted more.

Gathering the power of an inspired team, we accepted the invitation to lead their ideation work. Our method was a natural progression of the principles that guided our consumer interactions.

Empathy = smarter, faster decisions.

Our Work


We deliver innovation from empathic insight for the world’s most visionary brands.
We use empathic understanding and creativity to help brands transform themselves.



EMPATHY for Sustained Innovation
Empathy is humanity’s most powerful problem-solving process, and it is at the core of our work. We connect brands empathically with the people they serve and leverage the creative response to create big ideas:  it is the most effective path to sustainable innovation.

Beta is our in-house R&D team, immersed in the latest neuroscience, anthropology, psychology, sociology and adult learning theory to bring proprietary innovation methods to the marketplace.

Our in-house design team creates deliverables that emotionally connect and live on long after the project is completed. It’s project storytelling in the form of short films, interactive applications, websites, and our trademark IdeaCepts™.

See Our Studio Work


Our Clients

We are attracted to the visionary and adventurous type… and they are attracted to us.  These are people who want to make massive meaningful brand and marketplace innovations.

Just to name a few who have journeyed with us:


Our Experts


Our home base is Cincinnati, but we are avid world and local travelers.  In our journey to be at the cusp of innovation and human understanding, we’ve set up shop in a few more cities as well.  You’ll also find us in San Francisco, Boston, and Chicago.

We would very much like to engage in this conversation with you.  Please challenge us.  We will do the same for you.

Looking to apply your expertise with a team of wild human experience and idea mavens?

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Contact Info

phone: 513.521.1111 | fax: 513.351.4761

SEEK Co. - 2368 Norwood Avenue - Cincinnati, OH 45212