Innovation is a journey.

And not an easy one.  It dares us to be brave and open to new experiences. It asks us to go deep to uncover hidden truth. But we think it’s a journey worth taking because it’s filled with possibility. It connects you with the real people you serve and in the process you have the potential to make a profound difference in their lives. We’re ready. Let’s go.



Seek was founded on a desire to transform market research. We removed the glass mirror used in traditional focus groups and pioneered new ways to help our clients get better insights by immersing them into the lives of the people they serve. We are changing the brand-to-buyer mentality into a human-to-human relationship.



Not content to leave a powerful insight to chance, we help companies use empathic insights to create revolutionary ideas that hit home with people in a meaningful way. When expressed visually with simple communication, these ideas work as a unifying force behind concept development, your innovation strategy and marketing communication.

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    How Well Do You Know Your Consumer?

    First, I’d like you to buy a birthday gift for YOUR sister. Here’s $50. Go ahead into the mall, ...

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    Slow Down to Speed Up

    In the era of lean development and design thinking, today’s marketplace is a driven by speed: you ...

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    A New Perspective on Big Ideas

    After a 23 year career in brand marketing and general management with a top Fortune 50 company, I jo...

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    Uncovering Her Hidden Truth

    There is a local convenient store by my house where I buy my gas and occasionally go in and buy ice ...