Empathically connecting brands with the people they serve.
Consumer Insights | Ideation | Brand Strategy | Storytelling
SEEK is a qualitative insights & innovation consultancy.
As the qualitative division of Directions Research, we help Fortune 500 and Fortune 1000 companies in a variety of industries like Consumer Packaged Goods, Healthcare, Hospitality, Finance, Media and Retail to build an empathic understanding of their consumer to generate category-changing ideas.
We are a Curious Collective.
Talented, humble, inquisitive and intelligent are just a few words to describe the diverse group of people who make up the SEEK team.
The Power of Human Stories in Healthcare
By Justin Masterson
Those of us who work in the healthcare space get to see the practitioners and front-line workers who show up every day, driven by passion to heal and willing to face risk and daunting challenges. With the ever-increasing burden on the system, the shortages and outages, and the increasing feeling that practitioners are having their “hands tied” by insurance and access, one has to wonder: what keeps them in it every day? Why do they fight so hard against a system that just seems to make life harder for them?