Consumer Insights
Empathy is Power.
By connecting with consumers on a deep, human level, we push your brand beyond the surface and into the subconscious drivers of behavior and preference.
Red Door™
Empathy Training + In-Depth Interviews
Our flagship Consumer Insights Program, Red Door is an immersive experience that blends the rigor of an academic introduction to empathy with the power of long, in-home interviews with your target consumer.
Netnography
Online Research + Unique Activities
Utilizing an asynchronous online platform, we let respondents answer when and where they want. Report includes key findings, themes, consumer images and videos (where relevant) or consumer profiles highlighting who they are.
Consumer Connects
Intimate, Table-Based Groups w/ Activities
This is our twist on the traditional focus group, consumers talking openly in small groups with you and your team.
And A Lot More…
15+ Industry-leading Methods
SEEK has been doing Qualitative Research for over 20 years. You don't get to be our age without having a lot of tools in your toolbox.
IDEATION
Transformation is Rooted in Empathy.
By leveraging our exclusive Creativity Principles and more than 100 customizable ideation modules, we unlock people’s imagination to develop meaningful ideas for products, services, and brands.
Edison
Interactive, Engaging Idea Creation
SEEK’s signature ideation workshop customizes your session based on objectives and company culture by selecting the best boundary-pushing ideation modules from our library of 100+ activities.
Idea Sprint™
Qual & Quant, Fully-Integrated, Real-Time
Get hundreds of ideas validated by thousands of real consumers in single day-long process.
Big Ideas
Concepts Based on Memorable, Sticky Ideas
Brief & Go: SEEK’s Brand Strategy team onboards with your concepts and works independently to create ideas that stand out.
Spark Workshop: Led by a SEEK Brand Strategist, your team collaborates to build out brand positions.
Case Study: Tiki
A New Product for a Leading Outdoor Brand
TIKI entered the Fire Pit category with a new-to-world product. They had a huge opportunity to create lifelong loyalists, but not much understanding of their potential consumers. SEEK’s Creative Team created a relatable and impactful strategy to garner the hearts of their audience.
Brand Strategy
Humanity is the Heart of Your Brand
Successful brands keep the consumer at the heart of the work. When human insights, brand equity, and strategy come together, transformative ideas are born.
BluePrint
Workshop
1-Day Workshop to Differentiate Your Brand
Find and connect the "golden thread" between your current brand equity, desired brand status, deep consumer insight, and competitive differentiation. Get 8-10 unique Blueprint starters, which we then further hone and sharpen into testable "Brand-cepts"
Brief & Go
Independent, Rapid Brand Positioning
Onboard our Brand Strategy Team with a client brief and stakeholder interviews, then let us develop a full array of differentiated but meaningful brand positioning and strategies for further iteration.
StoryTelling
Keep the Fires Burning
Our Studio Team offers creative, inspiring ways to bring empathic insights and ideas to life, keeping them alive beyond the project.
Video
Documentary: A seven-minute cinematic presentation with hand-picked consumers drives empathic connection well after the research is over. See an example
Short: This carefully-crafted combination of stock imagery and scripted narration gives your team a gut-level consumer connection. See an example
Clips: Hours of in-field footage cut down to the most powerful verbatims. See an example
Graphic
Photo Essay: The depth and breadth of an empathic consumer story are delivered in a beautifully crafted journal that is a potent reminder of the insights gained and of the human being behind the insight. See an example
Quick Cards: Equip your team to easily absorb the most relevant insights with text, charts, pictures, and detailed breakdowns. Simple, streamlined, and easy to digest, Quick Cards are the perfect way to share what matters quickly, both digital and in print.
Audio
Podcast: Share findings from your research internally with the rest of your team through a moderated conversation between your team and SEEK’s consultants. Break larger chunks of learning into episodic formats that deliver the key findings in a memorable way.
Experience
Encounter Kit: We develop custom physical assets exclusive to your organization to help your team learn more about their consumers through a variety of experiential stimuli and data. See an example