Empathy Training + In-Depth Interviews

Our flagship Consumer Insights Program, Red Door is an immersive experience that blends the rigor of an academic introduction to empathy with the power of long, in-home interviews with your target consumer.

Intimate, Table-Based Groups w/ Activities

This is our twist on the traditional focus group, consumers talking openly in small groups with you and your team.

Online Research + Unique Activities

Utilizing an asynchronous online platform, we let respondents answer when and where they want. Report includes key findings, themes, consumer images and videos (where relevant) or consumer profiles highlighting who they are.

An approachable hybrid of quant and qual

Observe the thoughts and perceptions of consumers live through an AI-powered approach that gives you the richness of qualitative insights while gathering input from an expansive sample. With quantitative sample numbers and no groupthink, this method can contextualize quantitative findings while quantifying qualitative learnings to provide actionable insights and opportunities.

Rich conversations, totally remote

Our research platform enables ‘face-to-face’ conversations with respondents in their homes. Uncover insights, test concepts, and gain valuable insight into behaviors, motivators, and perceptions within your category.

Candid conversations, expert moderators, online or in-person

We create objective-specific notetaking templates to keep your team engaged from “behind the glass.” Get clear insights supported by the voice of your real consumers. (Available online or in-person.)

Qualitative concept tests - any stage, any format

Engage consumers with your concepts (2D, storyboards, video, etc.) asynchronously with our online research platform. Understand what resonates (and why) with custom-created prompts and activities. See what makes each concept shine from day 1, plus identify the nuances and watch-outs that will help your concepts survive and thrive through launch.

An authentic auction experience for rapid concept testing

With live bidding and a professional auctioneer (really), auction allows for testing of up to 15 concepts or prototypes at a time. Silent review and small-group discussion allow introverts and extroverts to fully express the reasoning behind their choices.

True in-the-moment insights

Respondents complete lightweight, custom-designed activities after receiving push notifications from us. This low-disruption research method ensures we’re getting the most relevant data at the most relevant times.

Insights at every step of the shopping journey

Our digital research platform enables you to engage with consumers before, during, and after the key moments of truth during their shopping journeym while custom-designed activities and tasks help you make the most of every moment.

Consumer-centric platform development

Why only do research when you can co-create with your consumers? Our method partners you with your consumer to turl insights into long-lasting, resonant concepts. Outputs include visually prototyped products and Inspirational Design Boards.

Co-create with your consumers, fully online

Understand which benefits resonate most with your consumers, then watch them turn their favorite benefit statements into visually-prototyped ideas. Our online research platform ensures that every moment, every decision, and every reaction is captured for analysis and available for further probing.

Actionable insights, national sample, 2 weeks or less

People are already talking online about your brand, categories, and their own habits & practices. We dig into social media with a best-in-class archival tool and a qualitative lens, hand-picking verbatim from thousands of samples to illustrate key themes and trends.

With trends like these, who needs analyses?

Identify trends in your category and spot future innovation possibilities with our trend-spotting strategies and hand-coding research methods. Our consultants mine the leading research publications, articles, blogs, social media, and key influencers to produce a detailed, actionable report on the trends you need to know about.

Put your brand on trial

Leverage the excitement of a courtroom to uncover passion for your brand and products vs. your competitors. We recruit brand loyalists and detractors for a mock jury scenario that polarizes and exaggerates consumer viewpoints to reveal true brand attitudes.

Old research becomes new again

Refinery is a proprietary methodology that utilizes your organization’s past research and observations to create new, powerful insights.