Empathically connecting brands with the people they serve.
Consumer Insights | Ideation | Brand Strategy | Storytelling
SEEK is a qualitative insights & innovation consultancy.
As the qualitative division of Directions Research, we help Fortune 500 and Fortune 1000 companies in a variety of industries like Consumer Packaged Goods, Healthcare, Hospitality, Finance, Media and Retail to build an empathic understanding of their consumer to generate category-changing ideas.
We are a Curious Collective.
The Power of Human Stories in Healthcare
By Justin Masterson
Those of us who work in the healthcare space get to see the practitioners and front-line workers who show up every day, driven by passion to heal and willing to face risk and daunting challenges. With the ever-increasing burden on the system, the shortages and outages, and the increasing feeling that practitioners are having their “hands tied” by insurance and access, one has to wonder: what keeps them in it every day? Why do they fight so hard against a system that just seems to make life harder for them?