Black History Month is a multifaceted tradition commemorating our past while indulging in self-love and positive affirmations for our present. It generates the energy that motivates us to put one foot in front of the other, moving forward despite the powers that push against us.
It’s a celebration! (in my best Dave Chappelle voice)
And in that respect, I hope you can join me in celebrating the fact that I’ve had the opportunity to uncover insights that shed light on the Black Experience! As a research and innovation consultant here at SEEK, I’ve had the opportunity to work on quite a few projects exploring topics like, What does it mean to be Black in America?, How do we understand the way Black people handle their finances? And, How do we interact with technology and the people that use them, when the tech never considered our lived experience to begin with?
I won’t share the insights uncovered in that work, out of respect for our clients and, of course, signed NDAs. However, after 60+ hours interviewing family members in their homes, over a months time sifting through digital content and trends and then ideating on how to best serve my community, I’ve come to these two conclusions:
Black / African American people are Unicorns personified
We are working against our society’s narrative and it’s fueling our fullest potential
My advice/thoughts to all Black / African American Unicorns: when those inevitable rough patches rear their head, talk to a therapist, talk to like minded individuals, be authentically YOU. At SEEK we are all about empathy—deep, hit you in the gut empathy—and I can’t tell you how many times I’ve stopped interviews to give the person sitting across from me a hug or taken a break to shed a tear or 10. Not because it’s sad but because I feel the tension they’re struggling to overcome. Know that what you’re feeling, you’re not feeling it alone and that feeling stretches generations, forward and back— but it doesn’t have to. You can, and you are changing the narrative.
The Law of Threes says I should give you one more but these are the two themes that have truly stuck with me. Happy Black History Month! Know that you are worthy, you can do anything, and never be afraid to ask for help. When I’m not writing for SEEK I’m typically leading teams through innovation and brand strategy, orating at public speaking engagements and investing in real estate. If there is anything I can do to help or you just want to chat feel free to reach out via LinkedIn.