We are most afraid of the things we don’t understand. And oftentimes, the less we understand, the more divided we become on those very things in the most black-and-white way possible. Some of us become “anti”; others firmly “pro.” In those moments, curiosity seems to take a back seat.

Activism, ESG, hashtags, and backlash - the drive for corporations to address social issues isn't a new concept. However, Jared Grandy argues that in today's world, thoroughly investigating and understanding the human needs fueling this push is more vital than ever.

Connection. It’s something we all want, something we all need. And yet when it comes to research, sometimes it's the thing we struggle with the most. I’m reminded of this as I start doing more in-person research after years of virtual work due to Covid, and in some recent cases working with clients who haven’t done in-person research at all.

Directions Inc – the collective of Directions, SEEK Company, and Aimpoint Research® – is honored to be named a Top Workplace for the seventh year in a row by Cincinnati.com and The Enquirer!