What we think

Observations and learnings from our adventures in human understanding.

Ryan Helzerman Ryan Helzerman

Moldy Raspberries : A True Tale about Trial Barriers and Deal Breakers

At SEEK, we believe in the power of Empathetic Insight. More than a simple category truth or unmet functional need, an Empathetic Insight is a statement that reveals tension from having experienced the feelings, thoughts, and context of another person. In this blog, our own Ryan Helzerman takes us through his personal insight about online grocery shopping in a post we call “Moldy Raspberries.”

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Ryan Helzerman Ryan Helzerman

Same behaviors… but new emotions

I shook hands with someone.

Picture it: The Flatiron Building in downtown Cincinnati. I’m reporting for my first day at work at SEEK + Directions, and I decided to come into the physical office to get my badge, laptop, etc. It also happens to be many folks’ first day back in the office in more than a year.

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