
What we think
Observations and learnings from our adventures in human understanding.
Moldy Raspberries : A True Tale about Trial Barriers and Deal Breakers
At SEEK, we believe in the power of Empathetic Insight. More than a simple category truth or unmet functional need, an Empathetic Insight is a statement that reveals tension from having experienced the feelings, thoughts, and context of another person. In this blog, our own Ryan Helzerman takes us through his personal insight about online grocery shopping in a post we call “Moldy Raspberries.”
Same behaviors… but new emotions
I shook hands with someone.
Picture it: The Flatiron Building in downtown Cincinnati. I’m reporting for my first day at work at SEEK + Directions, and I decided to come into the physical office to get my badge, laptop, etc. It also happens to be many folks’ first day back in the office in more than a year.