Justin Masterson

SVP of Innovation

Justin

Resident Affable Skeptic & Connector of Thoughts

What do you do?

I am in charge of our Strategy work, which is a way of saying I have been around long enough to see paths forward that may otherwise be obscured.

What's your background?

During college I fell in love with storytelling and the depth of human stories via a gig with our NPR station. After years as a feature producer both for radio and video, I was stunned to find that discovering human insights and leveraging their stories to change brands/products was a job. I took that job at SEEK, and have been in love with human-centered innovation ever since.

Favorites?

Everyday bourbon:  Elijah Craig

Mid-90’s pinball table:  Theatre of Magic

Under-celebrated bass player:  Edgar Myer

Disney Princess:  Rapunzel

Guilty book pleasure: Anything by Chuck Palahniuk

Lawn-mowing listening:  “My Brother, My Brother and Me” Podcast

Dad Joke Punchline:  “No son, πr round, cornbread r2!”

Something you’ve found inspiring?

I am hooked on the Stuff You Should Know podcast right now; it feeds my knowledge-hoarding side in tiny bite-sized increments.